F1 weekend in Miami is when the city stops behaving like a vacation town. The race is Sunday, but everything starts tilting toward it Wednesday — restaurants triple-booked, rooftops privatized, every car service in town suddenly busy. It's the most concentrated audience-of-everybody Miami gets all year.

TAG Heuer threw a party in the middle of all of it. Patrick Dempsey and Sydney McLaughlin-Levrone, both TAG House Ambassadors, were there — Sydney in the new Pastel Collection. F1 driver Yuki Tsunoda came through. F1 engineer and analyst Ruth Buscombe was in the room. Miami Heat’s very own Jaime Jaquez Jr. too.

So we put a show in the sky above the festivities. Hundreds of drones overhead running TAG and F1 branding through formations: an F1 helmet, a racing car shaped out of light, the checkered flag, back to TAG. It was a first-to-market opportunity we were proud to deliver and one that truly left a last memory on everyone who was able to see it in person.