Custom Activations

Some campaigns need more than a single media placement. Custom activations bring together media, creative, production and physical experiences to create something specific to a brand, its audience and the environment where it will live.

These projects can take many forms, from public installations and interactive experiences to artist collaborations, event integrations and multi-format campaigns. The approach starts with the idea and works backward to determine the right location, partners, production and media components. Atlas works across the creative and execution process to bring the concept into the real world.

How we disrupt

Artist & Creative Collaborations

Partner with artists, designers and creative teams to develop original work around a brand or campaign. This can include murals, installations and other custom executions that bring a distinct creative point of view to the project.

Interactive Brand Experiences

Give audiences a way to participate rather than simply view the campaign. Build physical experiences around a product, message or idea that invite people to engage and share the moment.

Integrated Media Campaigns

Bring multiple formats together under one creative idea. Combine projection, large-format media, drone shows, wild posters and live experiences to create a campaign with a consistent presence across different environments.