Ford racing x f1 miami grand prix
F1 weekend in Miami is its own kind of mayhem and Wynwood is the cultural anchor of all of it. F1's official Fan Fest set up there, and so did dozens of parties, brand activations, pop-ups, and drop-ins.
We partnered with Ford to introduce a mural that delivered the perfect balance of art, advertising and culture, directly in the heart of Wynwood. The mural was a Raptor mid-jump — wheels off the ground, mud and dirt spraying behind it, the body of the truck breaking the picture plane and looking like it was about to land in the street.
In case you’re wondering, the Raptor isn't a Grand Prix car — it's the best-selling truck in America for over 47 years that Ford truck built for dirt, mud, and off-road racing. Putting it mid-jump on a wall in Wynwood was intentional and a reminder to everyone that racing is in Ford’s DNA.
Wynwood is already wall-to-wall murals and half the people walking it on a normal weekend are taking photos of somebody else's work.
Client: Ford Racing
Market: Miami, FL
Media: Hand Paint Mural
On F1 weekend that crowd multiplies, the Fan Fest pulls everybody to one corner, and our wall sat exactly where the foot traffic broke. Cars passing through, fans in the streets, people on their way from a brunch to a rooftop — all of them getting a glimpse of the mural.