In the days leading up to the highly anticipated experiential atelier by Hennessy X.O, a Projection Advertising campaign took to the streets to support the unveiling, across building facades in the bustling neighborhood of SoHo.

The 'X.O Lab' pop-up celebrated the esteemed cognac brand's latest collaboration with Kim Jones, Artistic Director of Dior and Fendi, and manifested a shared vision, showcasing the fusion of art, design, and the unique sensory experience of Hennessy X.O.

The VIP opening night was a star-studded affair, attended by a slew of notable creatives who came together to celebrate the pop-up launch and bask in the futuristic fusion of mixology, fashion, and design.