VItal Farms X roam free
On the heels of a top social media platform releasing a new bird-free logo, Vital Farms, decided to respond to the little blue bird being able to finally spread its wings. The underlying goal was to bring awareness around raising the standards of farm animal care, and to ultimately show how Vital Farms’ hens have access to roam outside.
Client: Vital Farms
Market: San Francisco, CA
Media: Projection Advertising
As part of a strategic OOH media blitz, Projection Advertising dominated the streets of San Francisco, promoting the message “Roam Free, Little Bird” and further reinforcing that the pasture-raised lifestyle is not only for hens, but for all birds. Even ones that serve as a logo. The campaign made its own news, being covered by Adweek, Mediapost, LBB and earning impressions on Vital Farms’ owned social platforms including Instagram and Facebook.
