Cadillac picked a hell of a week to land in South Florida. Their first F1 season — eleventh team on the grid, the first new American name in years — kicked off the same stretch of the calendar as the PGA Tour Cadillac Championship. Two different sports, two different audiences, both fully airdropped into Miami at the same time.

The brand leaned into the overlap instead of choosing a side. The tagline was "For All Drivers," which is the kind of pun you can build a campaign around if you also build the visuals around it. Which Cadillac did — a race track and a golf course rendered as one continuous Miami landscape: palm trees, pastels, the whole thing.

We painted that creative across three walls. Two in Wynwood, both adjacent to the F1 Fan Fest, where every fan in the city was already drifting through. One in Brickell, surrounded by the high-end retail and nightlife that overlaps with the PGA crowd's whole weekend. Same campaign, two lanes, each wall sitting in the right one.