BARCODE x BROOKLYN NETS
The Brooklyn Nets have an official new fitness beverage — BARCODE. The brainchild of former Knicks and Lakers Director of Performance, Mubarak Malik, BARCODE, is the first nutrient dense, plant-based performance drink of its kind.
Client: BARCODE
Market: New York, NY
Media: Projection Advertising
To celebrate the new partnership with the Brooklyn Nets, BARCODE took to the New York City skyline with a strategic multi-site Projection campaign, in key neighborhoods, announcing the collaboration and positioning themselves as the new leader in the hydration of athletes. The campaign was featured on the brands owned social media, tallying over 4,500 plays and counting.
