UKG X SXSW

Amidst the electric atmosphere of SXSW in Austin, TX, UKG took flight with an extraordinary Drone Show. As a sponsor, UKG embraced its tagline, "Our purpose is people," by captivating audiences and fostering connections.

In an event renowned for its diverse array of conferences and showcases spanning film, media, and music, UKG's Drone extravaganza stood out, symbolizing innovation and creativity.

The drone spectacle unfolded against the Austin skyline, drawing crowds with its magnetic allure. Accompanied by an ominous 10-minute countdown, anticipation surged as spectators eagerly awaited the aerial marvel.

The synchronized dance of lights and motion illuminated the night sky, symbolizing UKG's commitment to inspiring every organization to become a great place to work. Each graceful movement of the drones echoed UKG's dedication to HR, pay, workforce management, and culture technology built for all.

Client: UKG

Market: Austin, TX

Media: Drone Show

Beyond entertainment, the showcase embodied UKG's mission of fostering collaboration and community through technology. As the final drones gracefully descended, a sense of wonder filled the air, marking the culmination of a truly memorable experience at SXSW.