COCA-COLA x MAGIC MEALS
Coca-Cola sprinkled a bit of magic on the streets of LA with their epic Magic Meals campaign, featuring none other than LA-based supermodel, Gigi Hadid. Where, you ask? Right in Beverly Grove, just across from Kings Road Cafe and down the street from the Beverly Center — basically, the cool kids' playground. It was like Coke set up camp where celebs brunch, making it the talk of the town.
Client: Coca-Cola
Market: Los Angeles, CA
Media: Wallscape & Dedicated Barricade
But that's not all — they doubled down on the charm with another prime location, this time in Venice Beach, sitting directly under the historic "Venice Sign" on Windward Avenue. The campaign wasn't just about soda; it was about soaking up the LA essence, making it a coastal affair and using these street level placements to tell a story. Coke nailed it, bringing the fizz to two iconic LA neighborhoods in a way that was as refreshing as a beach breeze.
