Super Bowl weekend was a movie, literally.

We teamed up with Xfinity to create a full building projection mapping activation tied to its Jurassic Park…Works campaign. The national campaign reimagined the original film with modern connectivity, leaning into the idea that if Jurassic Park had reliable tech, things might have looked very different.

On the building, the centerpiece was the T-Rex. As it enters the frame, precise projection mapping tech made it look like the dinosaur’s sheer size and force were physically breaking the facade with cracks creeping up the structure, surfaces appearing to shift and break, and chunks of the building reacting as the creature stomped through before exiting. It was a simple concept executed on a large scale, with the architecture serving as the surface for the effects.

The work drew attention on the street and online. Influencers like @whimsysoul, @trendenvy and @andrewtourssf posted reels of the projection, and the clips spread across social media alongside posts from Xfinity’s own channels, increasing the campaign’s visibility.