In collaboration with Xfinity, we flipped the switch on two cities.

As part of The WiFi is BOOMING campaign, we lit up the skylines of Miami and Chicago with drones in the air, buildings glowing purple, and messaging that stretched from street to the clouds.

In Miami, we flew a Drone Show over Downtown, synced to an incredible multi-building projection, LED and lighting takeover. Skyscrapers lit up in shades of purple, all pushing the same message: The WiFi is BOOMING. The drones launched with a countdown and unfolded into a run of 3D visuals that played off the illuminated skyline, turning the whole city into an OOH canvas.

Chicago got the same treatment, with its own twist. We activated Navy Pier, lit up the iconic Centennial Ferris wheel in purple, and launched a lakefront Drone Show that mirrored the bold visuals from Miami. Everyone stopped to watch. Phones came out. For a few minutes, the sky was the story.