In a powerful display of creativity and star power, Sprite’s latest projection campaign featured partner and star shooting guard for the Minnesota Timberwolves, Anthony Edwards. As anticipation mounted for the team's first playoff home game, the city skyline became a canvas for an unforgettable visual experience.

The campaign, placed across buildings in Minneapolis and strategically timed in the nights leading up to the playoff showdown, captured the attention of locals and visitors alike. The synergy between Sprite's bold branding and Edwards' electrifying presence on the court sparked excitement throughout the city.

The placements were truly special and generated countless shares on social media. The campaign not only amplified Sprite's brand visibility but also fostered a sense of pride among Minneapolis residents.

With Anthony Edwards as the face of the campaign, Sprite tapped into the fervor surrounding the Timberwolves' playoff run, leveraging his star power to create a memorable brand experience.