During the NCAA Men’s Basketball Tournament, we partnered with Samsung and the NCAA to activate a multi-market drone show campaign across Philadelphia and Indianapolis during college basketball’s biggest stage.

The campaign kicked off in Philadelphia during the opening rounds outside Xfinity Mobile Arena, timed directly with game exits. As fans poured into the streets, the sky activated with custom basketball formations, player animations, championship visuals, and a large-scale reveal of the new Samsung Galaxy S26 Ultra with its upgraded privacy screen technology. QR codes were built into the show design, giving fans a way to instantly scan and explore the product experience in real time.

In Indianapolis for the Men’s Final Four, we took over the skyline outside the NCAA Fan Zone in downtown Indy. Countless fans gathered as the show anchored one of the most high-traffic moments of the tournament. The activation was also featured on the nationally televised TNT broadcast, which peaked at 20.4 million viewers, extending its reach well beyond the live audience and underscoring how OOH can directly shape both broadcast and social storytelling in real time during live sports moments.