Miami saw the arrival of OMEGA’s new Seamaster Planet Ocean in a burst of orange that cut through the night sky. The experience extended the brand campaign into the city, carrying its tone into the skyline without needing explanation.

“It starts with orange” was the inspiration and the display shared the same energy as the watch: focused, modern, confident.

The Seamaster Planet Ocean has a distinct presence; technical, sharp, built with intent. The projection reflected that energy, aligning with the release in a way that felt precise and deliberate.

Anyone passing through the area experienced the launch in real time, with the Magic City taking it in on its own terms.