In Miami’s art scene, Surge is a name that carries real weight. That’s why collaborating with him was the obvious choice when we brought this custom campaign for Monkey Shoulder to life.

Our Artist Procurement process centers on genuine collaboration with local artists who understand the cultural context. Surge’s deep connection to Miami made him the perfect fit to translate the brand’s vision into a mural that feels authentic and alive.

The murals reflect Miami’s energy — bright, confident, and unapologetic. Whether you’re walking through Wynwood’s vibrant streets or the fast-paced community in Brickell, the art stands out and invites locals and visitors to see the brand in a new light.

The bold colors and iconic imagery that define Surge tell the story that Monkey Shoulder has a real place in Miami’s culture and community. It’s a reminder that this kind of partnership creates authenticity.