To celebrate Lufthansa’s new direct route between Minneapolis and Frankfurt, we helped launched a disruptive visual campaign across Minneapolis. The campaign featured multi-location projections and a synchronized lighting display on the night of the announcement, transforming the city into a vibrant celebration of the new connection.

We projected across several key locations throughout the city, turning them into dynamic displays. These projections ensured that the announcement was seen across Minneapolis, creating buzz and excitement around the new route.

The centerpiece? We partnered with several skyscrapers and the iconic I-35 bridge to light up the skyline in Lufthansa’s signature yellow, white, and blue. The coordinated lighting on these structures symbolized the new connection between Minneapolis and Frankfurt, visually reinforcing Lufthansa’s brand presence in the city.