In the heart of Midtown Manhattan, IHG's Masterbrand campaign illuminated the iconic Helmsley Building with a multi-night mesmerizing projection, coinciding with the Rockefeller Center Christmas tree lighting. Crafted with meticulous attention to detail, the projection radiated innovation and excellence, while symbolizing IHG's unwavering commitment to hospitality. As part of the campaign, IHG reminds the world what it feels like to be a guest, emphasizing the importance of being taken care of to live one's best life.

Adding to the spectacle, the lights atop the Helmsley Building synchronized with the projection, enhancing its dramatic effect. Against the backdrop of twinkling lights and bustling streets, IHG's projection captured the spirit of the season, inviting onlookers to embrace the enchantment of the holidays and experience the magic of hospitality. In a city renowned for its energy, IHG's display at the Helmsley Building lit up the city skyline and the hearts of all who witnessed its splendor.