ESPOLON TEQUILA x DRONE SHOW TOUR

Espolòn’s never been one to play it safe, so they decided the sky was fair game by launching a drone show tour across New York, Austin, and Los Angeles, each city getting its own story, vibe, and crowd.

We kicked things off in New York with a show themed Too Soon to Fall, a playful shot at the Pumpkin Spice Latte crowd and a reminder to squeeze a little more life (and tequila) out of summer. The drones danced above a never-been-done-before location high above the NYC skyline while major social influencers like @secret_nyc and @overheard spread word of the show.

In Austin, Espolòn dropped right into the chaos of Austin City Limits. The show featured skeletons shredding guitars and keeping time to the festival’s pulse. Local influencers like @theatxdrinker, @atxshotqueen, and @theaustintourist caught every frame and flooded feeds with the wildest encore ACL didn’t book.

Then came Los Angeles — the final stop, and the biggest. Espolòn took over the country’s largest Día de los Muertos festival, filling the sky with skulls, Ramon the Rooster and ofrendas while creator @carolineoncocktails gave followers a front-row view.

Client: Espolon Tequila

Market: Multi-City

Media: Drone Show

Espolòn put on a masterclass on how to perfectly leverage the value of Drones Shows and blurred the line between event and content. Influencers built the hype, the shows delivered the spectacle, and the brand’s own channels kept the energy alive long after the drones came down.