Children’s Miracle Network took over the NYC waterfront with a 300-drone light show to launch its $1 billion “Health For All Kids Impact Pledge.”

Staged over the East River and sponsored by Marriott Bonvoy, the display marked the start of a two-year fundraising push supporting 170 children’s hospitals across North America.

The drones moved in sync to form the organization’s logo and heart symbols tied to its new branding. The goal was simple: draw attention to the urgent funding needs facing pediatric hospitals. Children’s Miracle Network-affiliated hospitals treat 12 million kids each year, and rising costs continue to strain local systems.

The show doubled as a public rebrand and a direct call to action. Positioned against the Brooklyn skyline and amplified online (ABC News and TimeOut NY) , it served as a high-visibility kickoff to an aggressive campaign with a clear target and timeline.