Brex redefined flex culture with a campaign that turned NYC’s streets into their personal gallery. Celebrating their rewards program, Brex set their sights on the city’s financial, art, and tech epicenters.

In Flatiron, the campaign hit Silicon Alley—NYC’s tech brain trust—casting its glow where startups and unicorns collide. Meatpacking and Chelsea became the canvas, where Brex tapped into the neighborhood’s art-world vibes, projecting onto walls that have seen more culture than most passports. And, of course, Brex couldn’t ignore the financial hubs downtown, reminding Wall Street that rewards don’t just belong in spreadsheets.

As a nod to NYC’s history and iconography, Brex reimagined the classic “I ❤️ NY” logo, swapping the heart for their emblem. It was a clever remix that felt both familiar and fresh.

This wasn’t just an OOH campaign—it was an urban intervention, blending art, commerce, and tech into a moment that made you stop mid-scroll or mid-stride.