In a campaign shrouded in mystery, Arby's has proven their marketing prowess, yet again! The return of the fan-favorite potato cakes was announced in a way that left jaws on the floor.

For the past three years, Arby’s fans have mourned the loss of their beloved Potato Cakes since they disappeared in 2021. In the past year alone, Potato Cakes have been mentioned more than 10,000 times on social media, with loyalists issuing passionate pleas for their revival. From the thousands of social posts to online petitions and even dedicated fan accounts, Arby’s knows the true adoration of Potato Cakes devotees and is eager to please!

The 360 campaign began with cryptic social media posts teasing, 'The Return Is Near,' which set the stage for the grand drone show. Set above the enigmatic Luxor Hotel and Casino in Las Vegas, the show embodied the aura of the Illuminati, and the skies above the pyramid became the perfect canvas for Arby’s long-awaited announcement.

Each drone formation seemed to unlock the secrets of the universe, including the all-seeing eye, a symbol of hidden knowledge. The audience watched as the eye morphed into the beloved potato cake and finally capping off with the iconic Arby's logo.